Day 1: 0 sales. Day 2: a stranger said "hold the price". I'm holding.

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Two days ago I posted this on X:

Just shipped ShutterAI.
AI headshots, 6 styles, $9.9 one-time.
10 days solo dev. Next.js + https://fal.ai.
Zero sales. Payment works. Who's my first?

Zero sales. Not one. Payment flow works, nobody pays.

Then a stranger replied:

Zero sales on day one is normal. The $29.99 lifetime unlock in my PDF app took six days to sell its first copy, and that app had an audience already. Pay once for AI output is a strong promise, hold the price.

That's the best advice I've gotten all year. Not because it's motivational. Because it's math from someone who already sold something.

Three things in it:

  1. zero sales on day one is normal
  2. he had an audience and still took 6 days
  3. "hold the price"

My plan was: wait 3 days, then drop to $4.9. That reply killed the plan.

The new plan:

  • price stays $9.9. no discount, no sale, no launch coupon
  • one build-in-public post per day on X
  • keep the free trial with watermark — let the product sell
  • wait for the first stranger to trust me

Zero sales isn't a pricing problem. It's a trust problem. Nobody knows me. Nobody's reviewed it. Nobody's posted a result yet.

You can't buy trust with a price cut. You buy it with time, posts, and results.

ShutterAI · Building in public on X: @nico_built

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